Earlier in the year I conducted a survey of people who had registered their interest in my Chinese Australian Hometown Heritage Tour. I received 40 responses, which is great! Feedback I’ve received so far about the tour is very positive, and I look forward to putting together a tour that hopefully fulfils what most people would like to get out of it.
One of the survey respondents asked why I was interested in running the tour. Over the past 20-odd years I’ve had contact with many Australians who know little or nothing about their Chinese heritage, often because the social stigma of racial mixing in the era of White Australia resulted in deliberate ‘forgetting’ and hiding of non-European heritage. Others know more, but have never been to China before. The time I’ve been lucky enough to spend in Guangdong has helped me to better understand the historical lives of those who migrated to Australia, the culture and landscape they came from, and the social worlds they inhabited. I’m hoping that the tour will provide others with the same sort of experience and understanding. I also love to travel, and especially love travelling in the weird and wonderful world of south China!
I’m very aware that the itinerary I’m planning, which includes Zhongshan and the Sze Yup counties of Xinhui, Kaiping and Taishan, leaves out some major hometown districts such as Dongguan and Zengcheng in Guangdong and Xiamen (Amoy) in Fujian province. The tour destinations reflect the areas in which I’ve spent most time and where I have contacts. The first tour in March 2016 will be a bit of an experiment, and if things go well I hope to offer more tours in the future (if the demand exists!).
Here’s a summary of the results of the survey. I’ll be working with this in mind as I put together a firm itinerary and program of activities in the next few months.
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What is the main reason for your interest in the tour?
Seventy-five per cent of respondents were descended from a Chinese migrant to Australia or New Zealand, with a further 15 per cent related to someone descended from a Chinese migrant to Australia or New Zealand.
Have you been to mainland China before?
Respondents were divided into three main groups: 45 per cent had lived or travelled in mainland China, 30 per cent had never been to mainland China or Hong Kong, and 25 per cent had been to Hong Kong but not to the mainland.
The tour is currently planned for March 2016, with a possible second tour in November 2016. Which date would suit you best?
Either or both dates suited all respondents. One respondent requested that the tour take place during school holidays, but due to the differences in Australian school holiday dates between the states this may not be possible.
The tour is planned to last 10 days, starting and finishing in Hong Kong. Transfers (ferry, private minibus), accommodation and most meals would be included, as well as entry to sites, talks and workshops. How much would you expect to pay?
Almost 40 per cent respondents felt that between $2000 and $2500 would be the expected cost for the tour, including land transfers, accommodation, most meals, site entry, talks and workshops. Almost equal numbers said they would be prepared to pay up to $3000 or over $3000.
How do you feel about the quality and price of the tour?
Nearly 80 per cent of respondents stated that they would prefer ‘comfortable accommodation, meals and transport at a reasonable cost’, with almost 20 per cent stating that they would prefer basic standards to keep costs as low as possible.
How do you feel about meals and eating on the tour?
Most respondents said that they would like to try local foods and specialities, including eating at street stalls or markets. A smaller number said that they would like to eat local foods, but only in restaurants that met Australian standards. One indicated that they had dietary restrictions.
Would you join the tour by yourself or as part of a group?
Most respondents indicated that they would travel as part of a couple, with friends or family (over 60 per cent). Almost 40 per cent said that they would be travelling alone. I will give the option of sharing accommodation with someone of the same gender, or of paying a single supplement.
What is your level of interest in possible tour destinations and activities?
The most popular activity suggestions were:
- visiting ancestral villages of early Chinese who migrated to Australia (100 per cent of respondents said ‘definite yes’ or ‘sounds good’)
- visiting World Heritage-listed diaolou in Kaiping (85 per cent of respondents said ‘definite yes’ or ‘sounds good’)
- visiting other heritage sites with connections to overseas migration (95 per cent of respondents said ‘definite yes’ or ‘sounds good’)
- visiting overseas Chinese history museums (over 90 per cent of respondents said ‘definite yes’ or ‘sounds good’)
- hearing expert talks on overseas Chinese history and heritage (over 95 per cent of respondents said ‘definite yes’ or ‘sounds good’)
- eating local foods, such as dim sum and cakes (over 95 per cent of respondents said ‘definite yes’ or ‘sounds good’)
- doing independent activities, such as free time to explore a town or city by yourself (over 80 per cent of respondents said ‘definitely yes’ or ‘ sounds good’)
- taking evening shopping walks (80 per cent said ‘definitely yes’ or ‘sounds good’).
Other activities were a bit less popular (with between 70 and 80 per cent of respondents who said ‘definitely yes’ or ‘sounds good’): visiting general history museums, introduction to Cantonese language, village cooking classes and village cultural performances.
The least popular activity suggestion was cycling through the countryside between heritage sites (60 per cent of respondents said ‘take it or leave it’ or ‘not interested at all’).
Is there a particular ancestral village or county in Guangdong you would like to visit?
Thirty per cent of respondents said they had a particular village or town they wanted to visit, while nearly 40 per cent said they knew of the county they wanted to visit but not a particular village. The places respondents listed included: Shekki (Zhongshan), Zhuhai, Hoiping (Kaiping), Sunwui (Xinhui), Taishan, Jiangmen, and Amoy. Over 30 per cent didn’t have a particular place they wanted to visit.